Direct mail has been the third largest medium for many years and now represents a large percentage of all advertising expenditure. Volumes continue to increase and the medium continues to flourish. The perceived threat from new media channels has proved to be more of an illusion than reality. The reality is that Direct Mail complements other media perfectly.
Clearly, to use it well we must understand its strengths and its potential. This is where Hill Marketing Group comes in.

Direct Mail flourishes because it has unique strengths

• No budget is unlimited. A medium must justify its place on your schedule. Either it must replace others by doing what they cannot, or do something better, or for less, or complement them and create synergy.



• In earlier years the mass media were so cheap and their reach so great that it paid to deliver the same message to millions. Often, it still does; but the cost has become increasingly daunting – and there are other factors you should be aware of.



• Thanks to the computer and the database you can reach customers far more efficiently today. Wastage is far less if you only speak to those individuals interested in what you offer. This is what Direct Mail helps you do.



• You may already know much about Direct Mail’s strengths – but few appreciate them fully. And that’s vital if you want to know how to get the most out of it.