Are your not sure if Direct Mail Marketing is right for your store? Have you done the research to see what the benefits are? Or do you even know how it compares to other types of media?
What are the legal ramifications of doing pre-approved credit offers? What is the FCRA and how does it affect me? What is permissible purpose? What is firm offer of credit? How do I know I am working with a marketing agency that is up to speed on all the laws and the latest rulings?
What does it take to develop, implement, and evaluate a profitable campaign?
If these are some questions you have asked your self, hopefully this section will help you.